When I started my first business I had no idea what I was doing. I operated from instinct, had creative freedom, yet no sense of urgency.
In my second business, I learned being decisive and taking risks was key to moving forward. Sometimes it resulted in a dead end or failure, and others a goldmine. Either way, it was information from my market around what they wanted and how I could better serve them.
In my third business, it’s always been about scale. It’s been about how to grow, focus on my genius, build a thriving team and take myself to my next level. And, how to do this with strategic intention.
As an entrepreneur and CEO, the most valuable asset you have is your time. It’s the one thing in your business that you can’t replace.
Mastering time is the key to doing less better and making a deep impact while living your life.
A great strategy to apply is the 80/20 Rule.
If you are new to the 80/20 Rule, you can apply this to almost anything—from your business to your personal life—to put your results on steroids. The principal behind this rule is to focus in on the 20% of the activities you do or services you provide that produce 80% of your results.
It’s especially effective if you want to grow your business and take it to the next level without working 100 hours per week.
Now, for those of you who are nodding along right now while reading this: you know this rule.
WHY ARE YOU NOT APPLYING IT?!?
You are no stranger to this! In fact, you have probably known about the 80/20 Rule for as long as you can remember!
Here’s what you need to do right now.
Step 1: Identify and focus on the most important activities in your business.
Step 2: Take a good hard look at your business and ask yourself these questions:
- What activities or tasks bring in the most revenue?
- How much time in a day or per week do I spend on these?
- What’s stopping me from spending most of my time, 80% of my time, focused on these key activities?
Step 3: GET REAL with yourself. Compare what the most important activities in your business are to where you are spending most of your time in a week. Get real with your priorities, re-commit, and start taking action today.
How you answered these questions determines whether or not you move forward in the direction of your goals.
It takes one simple shift in your mindset and the willingness to make a decision that can and will change everything.
I believe in your goals.